Conscious Capitalism
New York Times

Best Seller

The Wall Street Journal

Best Seller

Conscious Capitalism at Amazon
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At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future.

The book argues that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders – including customers, employees, suppliers, investors, society, and the environment.

Read this book and you’ll better understand how four specific tenets — higher purpose, stakeholder integration, conscious leadership, and conscious culture and management — can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

Introduction: Awakenings

Before I co-founded Whole Foods Market, I attended two different universities, where I accumulated about 120 hours of electives, primarily in philosophy, religion, history, world literature, and other humanities. I only took classes I was interested in, and if a class bored me, I quickly dropped it. Needless to say, with such a self-directed educational strategy, I learned many interesting and valuable things… more.

Conscious Capitalism Reviews

“This is the book I always wanted to write.”
Bill George, bestselling author of True North

“I have long believed that companies have a responsibility to balance profitability with a social conscience, yet few leaders have an inherent understanding of just how to do it. In Conscious Capitalism, John Mackey and Raj Sisodia provide a timely, realistic framework so companies can better serve a variety of stakeholders. I highly recommend listening to what they have to say.”
Howard Schultz, chairman, president, and CEO, Starbucks

“Conscious Capitalism is a welcome explication and endorsement of the virtues of free-enterprise capitalism—properly comprehended, there is no more beneficial economic system—and a simultaneously pragmatic and inspirational extolment of higher purpose and humanism in business. I hail and revere the tenets of Conscious Capitalism!”
Herb Kelleher, former Chairman and CEO, Southwest Airlines

“Conscious Capitalism is full of thoughtful insights and original observations that could help organisations from start-ups to multinationals become better at creating financial and social wealth for all their stakeholders… I recommend it to entrepreneurs and investors everywhere – I strongly suspect it will be one of the outstanding business books of the year.”
Luke Johnson, Financial Times

“This book provides the script for a much-needed different narrative for free- enterprise capitalism. Businesses need to be driven by a purpose higher than maximizing profit, and they must ensure optimal benefits to all stakeholders. Only if that happens can capitalism deliver to all humanity the full societal benefits it is capable of.”
Ratan N. Tata, Chairman, Tata Sons

“By so clearly and thoughtfully articulating the tenets of Conscious Capitalism, Raj and John have helpved me understand the power behind the sustainable success in our business, raising my consciousness in guiding REI forward to serve a new generation of outdoor enthusiasts and environmental stewards.”
Sally Jewell, CEO, REI

Twitter “John Mackey’s journey to awakening is an inspiration not just to entrepreneurs, but to anyone who believes in a new definition of success for capitalism—one that includes positive societal impact as well as traditional business metrics.”
Biz Stone, Cofounder and Creative Director

Conscious Capitalism at Amazon
Conscious Capitalism at Barnes & Noble
Conscious Capitalism at Bookshop