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The
Whole
Story

Adventures in Love, Life, and Capitalism

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The Whole Story by John P. Mackey

The latest from John.

John’s Must-Reads: Winter 2025 Edition

John’s Must-Reads: Winter 2025 Edition

February, 2025 |

Looking for something to read this winter? Here are a few of my recent favorites— let’s dive in! The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz by Erik Larson In The Splendid and the Vile, Erik Larson takes readers inside Winston...

The Entrepreneurial Approach to Risk

The Entrepreneurial Approach to Risk

February, 2025 |

One of the biggest differences I see between entrepreneurs and most people is how we approach risk. While many contract into fear, constantly worrying about what could go wrong, entrepreneurs acknowledge the risks but tend to focus more on what could go right. Most...

Top Five Blogs of 2024

Top Five Blogs of 2024

January, 2025 |

As we head into 2025, I’d like to highlight five blogs that stood out as moments of interest, learning, and reflection in 2024: The Rebel in Me Back in September, I had the privilege of sitting down with Rich Roll on his podcast. Rich is an excellent interviewer, with...

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“Some people see problems, and an entrepreneur sees opportunity.”

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“Entrepreneurs are the true heroes in a free-enterprise economy, driving progress in business, society, and the world. They solve problems by creatively envisioning different ways the world could and should be.”

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“Entrepreneurs are highly creative dreamers who don’t just dream, they go make their dreams happen. They create their dreams. They’re dream creators.”

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“Nothing is ever the same once you discover your true purpose, your calling.”