The
Whole
Story

Adventures in Love, Life, and Capitalism

Available Now

The Whole Story by John P. Mackey

The latest from John.

John’s Must-Reads: Fall 2024 Edition

John’s Must-Reads: Fall 2024 Edition

October, 2024 |

Looking for compelling reads to dive into this fall? Sharing three books that I have read recently and really enjoyed: I Feel Love: MDMA and the Quest for Connection in a Fractured World by Rachel Nuwer As I share in The Whole Story, I support the use of psychedelics...

The Rebel in Me

The Rebel in Me

October, 2024 |

I often talk about my relationship with my father, Bill Mackey. He was my best man at my wedding, an original investor in Whole Foods Market, a long-time board member, and my greatest mentor in business. In my new book The Whole Story, I talk in detail about our close...

John’s Journey to Whole Foods, Plant-Based Living

John’s Journey to Whole Foods, Plant-Based Living

September, 2024 |

I often share my story of becoming a vegetarian and later transitioning to an ethical vegan lifestyle. However, there's an important chapter I don’t often discuss—the step towards adopting a whole foods, plant-based (WFPB) diet. To take you back to the beginning, I...

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“Some people see problems, and an entrepreneur sees opportunity.”

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“Entrepreneurs are the true heroes in a free-enterprise economy, driving progress in business, society, and the world. They solve problems by creatively envisioning different ways the world could and should be.”

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“Entrepreneurs are highly creative dreamers who don’t just dream, they go make their dreams happen. They create their dreams. They’re dream creators.”

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“Nothing is ever the same once you discover your true purpose, your calling.”